News

Carlos Ghosn has big visions for the growth of the Renault-Nissan-Mitsubishi Alliance. And to make it happen, he knows he must lean on parts suppliers like never before.

The marketing efforts underway at Toyota and Honda aren't just about the horse race or bragging rights.

Volvo may be the one brand that can usurp Tesla's reign as the king of cool electric cars.

Ford's decision ends a six-year run for a once-promising nameplate doomed by sluggish electrified vehicle demand and overstated mileage claims.

Negotiations in Mexico to update NAFTA have not made much progress on tough American demands that could sink the 1994 trade pact but the current round of talks are progressing with civility, a well-placed source said Saturday.

Honda is recalling about 900,000 minivans because second-row seats may tip forward if not properly latched after being adjusted.

This Issue's Headlines:

House Tax Bill Passes with 100% Floor Plan Deductibility Yesterday, the House of Representatives passed H.R.1, the Tax Cuts and Jobs Act, which included an NADA-backed amendment to preserve 100 percent deductibility of interest on floor plan loans, the top priority for NADA in the tax reform bill. The Senate Finance Committee, however, approved its version of the tax bill and kept the provision which limits the deductibility of interest, including floor plan interest, to 30 percent of adjustable taxable income. As interest rates increase, this proposal may result in dealers paying higher taxes even when a dealership does not show a profit.
Last Day to Get $100 Registration Discount for NADA Show in Las Vegas

Today is the last day for dealers and managers to receive the early-bird $100 registration discount. Rooms at the most popular hotels are filling up quickly. Six hotels in Las Vegas are already sold out.

U.S. Stands Alone as NAFTA Talks Resume In the eyes of many trade observers, President Donald Trump’s “America First” slogan has become “America Alone.”
Trump Considers Naming Mulvaney Interim CFPB Director Teaser here
China Craves Electric Cars, While U.S. Flirts With Ending Tax Credit Teaser here
VW Is Said to Budget $85 Billion for Five-Year Spending Plan Teaser here
Los Angeles Auto Show Events Include NADA / J.D. Power Conference LA on Nov. 28

AutoConference LA, hosted by NADA and J.D. Power, will be held at the InterContinental Los Angeles Downtown, the tallest U.S. building west of Chicago. The half-day conference precedes media days at the Los Angeles Auto Show.

 
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This Issue's Headlines:

Senate Tax Plan Update: Calls to Republican Senators Urgently Needed The Senate Finance Committee is debating its tax reform bill, which puts floor plan lending at risk.  The plan would limit the deductibility of business interest, including floor plan interest, to 30 percent of adjustable taxable income.  As interest rates increase, this proposal may result in dealers paying higher taxes even when a dealership does not show a profit.
Cordray to Resign from CFPB, May Run for Ohio Governor

"Corday’s tenure as CFPB director has been marked by a number of ill-fated attempts to stymie consumer benefits of free-market competition, including the CFPB’s attempt to eliminate the ability of auto dealers to discount interest rates for the benefit of their customers," said Peter Welch, NADA president and CEO.

Early-Bird $100 Registration Discount for NADA Show Ends Tomorrow; Six Hotels Sold Out

Only two days remain for dealers and managers to receive the early-bird $100 registration discount. Rooms at the most popular hotels are filling up quickly. Six hotels in Las Vegas are already sold out.

GM Challenges Tesla with Promise of Profitable Electric Cars Teaser here
Ford Brand Will Carry Company in Future Teaser here
FCA: Skepticism, Then a Mad Scramble Teaser here
Hyundai Plots SUV Push in Belated Shift to Sate U.S. Buyers Teaser here
House Members Oppose Trump Administration Auto Trade Rules Proposal Teaser here
Dealer Interactions with Car Buyers Drive Highest Sales Satisfaction Teaser here
Empower Retirement Provides Investment Market Insight Teaser here
NADA and J.D. Power to Host AutoConference LA on Tuesday, Nov. 28

AutoConference LA, hosted by NADA and J.D. Power, will be held at the InterContinental Los Angeles Downtown, the tallest U.S. building west of Chicago. The half-day conference precedes media days at the Los Angeles Auto Show.

 
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This Issue's Headlines:

Urgent Dealer Alert: Call Your Republican Senators TODAY NADA has been working to have the Senate bill adopt the House language, which ensures that floor plan interest deductibility isn't repealed.  Late last night, a new version of the Senate tax reform bill was issued, and floor plan deductibility was still at risk.
Early-Bird $100 Registration Discount for NADA Show Ends This Friday; Six Hotels Sold Out

It's the final week for dealers and managers to receive the early-bird $100 registration discount. Rooms at the most popular hotels are filling up quickly. Six hotels in Las Vegas are already sold out.

Commerce Chief Says 'Some Sort' of NAFTA Deal Will Reach Trump U.S. Commerce Secretary Wilbur Ross said on Tuesday that he believes NAFTA negotiations will produce “some sort” of a deal for President Donald Trump to evaluate but repeated his warnings that the United States will walk away from the trade pact if key problems are unresolved.
Ford Signals Cost-Cutting Will Avoid Layoffs, Plant Closures Teaser here
Toyota Predicts End of Internal Combustion Engine by 2050 Teaser here
J.D. Power Ranks Ford Credit, Lincoln Automotive Financial Services Top Lenders in Customer Satisfaction Teaser here
Empower Retirement Provides Investment Market Insight Teaser here
Subaru, Volvo and Nissan Execs Slated for NADA / J.D. Power Conference in Los Angeles on Nov. 28

AutoConference LA, hosted by NADA and J.D. Power, will be held at the InterContinental Los Angeles Downtown, the tallest U.S. building west of Chicago. The half-day conference precedes media days at the Los Angeles Auto Show.

 
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This Issue's Headlines:

Vote in Committee on Senate Tax Reform Bill Expected This Week Yesterday, the Senate Finance Committee began debate on its version of tax reform legislation. The debate in committee is expected to continue all week, with a vote expected as early as Thursday. If enacted, the bill would be the first comprehensive reform of the tax code since 1986.
Early-Bird $100 Registration Discount for NADA Show Ends Friday; Five Hotels Sold Out It's the final week for dealers and their managers to receive the early-bird $100 registration discount. Rooms at the most popular hotels are filling up quickly. Four hotels in Las Vegas are already sold out.
Dealership Employees in Central Ohio Raise $17,440 for NADA Foundation�s Emergency Relief Fund
Nearly 100 employees from the dealership locations of Honda Marysville, Performance Chrysler Jeep Dodge Ram in Columbus, and Performance Chrysler Jeep Dodge Ram in Delaware and Toyota Direct in Columbus donated $8,720 from their paychecks to the NADA Foundation’s Emergency Relief Fund. That amount was matched by the dealership group bringing the total to $17,440.
A Multibillion-Dollar Bet on One Question: Who Owns the Future of the Automobile? Teaser here
Cadillac Expands Monthly Car Subscription Service to Dallas and Los Angeles Teaser here
Toyota, Mazda Said to Narrow Choice to N. Carolina, Alabama Teaser here
Senate Approves Trump Transportation Department Nominee Teaser here
Subaru, Volvo and Nissan Execs Slated for NADA / J.D. Power Conference in Los Angeles on Nov. 28

AutoConference LA, hosted by NADA and J.D. Power, will be held at the InterContinental Los Angeles Downtown, the tallest U.S. building west of Chicago. The half-day conference precedes media days at the Los Angeles Auto Show.

 
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This Issue's Headlines:

NADA Show 2018: New Name! New Dates! New Energy! It's the final week for dealers and their managers to receive the early-bird $100 registration discount. Rooms at the most popular hotels are filling up quickly. Four hotels in Las Vegas are already sold out.
Floor Plan Interest Deductibility at Risk in Senate Finance Bill

NADA urges dealers to call their Senators today and ask for their Senator to urge Senate Finance Committee chairman Orrin Hatch (R-Utah) to preserve 100 percent deductibility of floor plan financing.

Last Chance to Register for NADA Academy Seminar on Advanced Parts Management The NADA Academy will be hosting a weeklong Advanced Parts Management seminar at Northwood University in Midland, Mich., from Dec. 4-8, 2017.
Dealers Poised for Price-Fix Payments Teaser here
Digital Auto Retailing Undergoing Another Transformation Teaser here
Is Your Vehicle Under a Recall? Some Ideas for Getting the Word Out to Millions of Owners Teaser here
Honda to Recall Vehicles with Improperly Installed Replacement Airbag Inflators Teaser here
Supersize SUVs Fund EV, Self-Driving Car Development Teaser here
Waymo Pushing Forward With Level 4 Self Driving Taxi Service Teaser here
Subaru, Volvo and Nissan Execs Slated for NADA / J.D. Power Conference in Los Angeles on Nov. 28

AutoConference LA, hosted by NADA and J.D. Power, will be held at the InterContinental Los Angeles Downtown, the tallest U.S. building west of Chicago. The half-day conference precedes media days at the Los Angeles Auto Show.

 
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This Issue's Headlines:

WardsAuto e-Dealer 100: Standouts Tell How They Do Digital “If a dealer wants to stay ahead of the curve, they need to educate themselves and go to the [NADA Show] (formerly the NADA Convention and Expo) and spend time with the vendors to see how those systems work, and then collaborate with their general managers to see how that works for their store,” said Michael Cimino, the group’s vice president and partner at Phil Long Dealerships.
House Makes Final Tweaks to Tax Bill Before Committee Vote As they await the unveiling of the Senate GOP tax plan Thursday, Republicans on the House Ways and Means Committee were scrambling to revise their own bill after changes made this week pushed its cost over the limit needed to pass it through the Senate on a simple majority vote.
Last Chance to Register for NADA Academy Seminar on Advanced Parts Management The NADA Academy will be hosting a weeklong Advanced Parts Management seminar at Northwood University in Midland, Mich., from Dec. 4-8, 2017.
Carlos Ghosn Says Car Ownership Is Here to Stay

Personal car ownership isn’t going anywhere, regardless of the rise of Uber Technologies Inc. and ride-sharing, according to Carlos Ghosn, the chairman of the alliance between Renault SA, Nissan Motor Co. and Mitsubishi Motors Corp.

Can Ford Turn Itself Into a Tech Company? Teaser here
Subaru, Volvo and Nissan Execs Slated for NADA / J.D. Power Conference in Los Angeles on Nov. 28

AutoConference LA, hosted by NADA and J.D. Power, will be held at the InterContinental Los Angeles Downtown, the tallest U.S. building west of Chicago. The half-day conference precedes media days at the Los Angeles Auto Show.

NADA Show 2018: Early-Bird $100 Registration Discount for Dealers and Managers Ends Nov. 17 More than 500 companies occupying 700,000-plus square feet in two halls at the Las Vegas Convention Center will be exhibiting at NADA Show 2018. The show runs from Thursday, March 22, to Sunday, March 25. For the full list of exhibitors, click here.
 
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No matter what kind of business you’re running, the day-to-day focus is pretty similar from one company to the next. On one hand, you’ve got to market and reach out to customers to bring them through your doors. This includes convincing new customers that you’re the best choice for the product or service they need, as well as reminding past customers why they chose you in the first place.

While all of this is happening, you're also working to provide the kind of quality and value that will build your reputation and create a thriving customer base.

With so much of your attention focused on the hamster wheel of customer attraction, retention, and service, it’s easy to lose sight of the big picture: the overall value of your company.

When you sell a car, you’re selling more than a vehicle. In fact, an old adage in the car business goes, “When selling a car, you sell three things: yourself, the vehicle, and your dealership.”

If you only had $1,000 to spend on your dealership business to promote increased sales and service traffic — how would you choose to spend it? 

Which automotive marketing strategy do you think would get the greatest return on investment? 

  • Option 1:  Invest the $1,000 in a CRM software or
  • Option 2:  Invest the $1,000 in a Customer Retention Strategy

Let's take a deeper look into both scenarios.

Your dealership has listened to all of the experts and gone digital. You’ve built an attractive website. You’ve created a social media presence. You’ve even got a brand-new blog.

Now, customer leads are starting to flow in via e-mail, website information forms, and phone calls. What do you do to turn those leads into real, live customers walking through your front doors?

Many auto dealerships are horrible at this. Salespeople generally opt to interact with people who visit the dealership in person rather than communicating with online tire kickers who may or may not actually show up.

In this digital age, however, most automobile shopping begins online. Make sure your dealership is following these tips to avoid letting those online leads slip away.

By now, it's no secret — social media is essential to your dealership's branding efforts. For those who are new to social media altogether, we’ve worked to explain how to utilize social media to promote your dealership.

We’ve also created guides to help you set up and operate your social media accounts, whether it's Facebook or Twitter.

In this Instagram for Dealerships How-To Guide, we'll talk about how to set up and use an Instagram account for your auto dealership.

When it comes to branding and marketing, traditional advertising isn’t just outdated — it’s downright expensive.

For every vehicle you sell through traditional advertising methods, you’ll spend hundreds (possibly thousands) of dollars to do so. That money comes right out of your bottom line, making it hard to hold any gross or net margins when you’re spending so much to attract a single sale.

Rather than spending time and money on advertising vehicles to new customers, why not maximize your marketing by focusing on unique branding in two other areas: what makes your dealership different than the rest and bringing in previous customers.

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