Classroom Training

Achieve F&I Excellence!

Would you want to be treated by a doctor who's never gotten any additional training or studied new medical advancements since medical school? What about an attorney who's too busy to learn about new laws?

You don't let your technicians repair vehicles they aren't trained to fix; why would you let your F&I managers walk your customers through agreements and products they aren't fully trained to understand?

F&I managers execute more contracts than most lawyers. They're responsible for helping customers decide which products benefit them the most. They need to understand the law to keep you out of court and know every benefit of each product you sell; and they need to be able to do all of this with very little supervision from management.

  • Change focus from "selling" products to helping customers, increasing product sales, profits and customer satisfaction with the F&I process
  • Increase sales for F&I products by providing a process to collapse confrontation at the point of contact
  • Learn effective sales techniques with visual aids
  • Implement an F&I presentation based upon the customer's needs, not the F&I Manager's agenda
  • Respond positively to customers questions, concerns and objections
  • Use objections to help lead customers to positive buying decisions
  • Evaluate and analyze credit from a lender's perspective in order to provide paper buyers with valid reasons to approve the credit-challenged customer
  • Understand the laws and regulations that impact F&I on a daily basis
  • Ensure that proven, consistent F&I processes and best practices are utilized
  • Create a tradition of excellence and a genuine belief in their products and their own abilities

Classroom training gets your F&I managers out of the chaotic dealership environment where they can focus on honing their craft. In the classroom, they can listen, watch, contemplate, discuss, question and interact.

They'll learn to sell more effectively by understanding the product benefits and gearing their presentations to the customer in front of them.

Training Schedule

There are no online training classes scheduled at this time. Please check back often.

Sales Training: SmartDealer University
Dublin, OH Training Center
Feb 05 - 08, 8:00 AM - Click here to register!

Achieving F&I Excellence with Ron Reahard
Scottsdale, AZ
Feb 06 - 09, 8:00 AM - Click here to register!

F&I Training: SmartDealer University
Dublin, OH Training Center
Feb 12 - 16, 8:00 AM

Sales Training: SmartDealer University
Dublin, OH Training Center
Mar 05 - 08, 8:00 AM

Achieving F&I Excellence with Ron Reahard
Soddy-Daisy, TN
Mar 05 - 07, 8:00 AM - Click here to register!

F&I Training: SmartDealer University
Oklahoma City, OK Training Center
Mar 12 - 16, 8:00 AM

Sales Training: SmartDealer University
Oklahoma City, OK Training Center
Apr 09 - 12, 8:00 AM

Achieving F&I Excellence with Ron Reahard
Scottsdale, AZ
Apr 10 - 13, 8:00 AM - Click here to register!

F&I Training: SmartDealer University
Dublin, OH Training Center
Apr 16 - 20, 8:00 AM

Sales Training: SmartDealer University
Dublin, OH Training Center
May 07 - 10, 8:00 AM

F&I Training: SmartDealer University
Oklahoma City, OK Training Center
May 14 - 18, 8:00 AM

Achieving F&I Excellence with Ron Reahard
Scottsdale, AZ
May 15 - 18, 8:00 AM - Click here to register!

Sales Training: SmartDealer University
Oklahoma City, OK Training Center
Jun 11 - 14, 8:00 AM

F&I Training: SmartDealer University
Dublin, OH Training Center
Jun 18 - 22, 8:00 AM

Achieving F&I Excellence with Ron Reahard
Soddy-Daisy, TN
Aug 13 - 15, 8:00 AM - Click here to register!

Sales Training: SmartDealer University
Dublin, OH Training Center
Sep 10 - 13, 8:00 AM

Achieving F&I Excellence with Ron Reahard
Scottsdale, AZ
Sep 11 - 14, 8:00 AM - Click here to register!

F&I Training: SmartDealer University
Oklahoma City, OK Training Center
Sep 17 - 21, 8:00 AM

Sales Training: SmartDealer University
Oklahoma City, OK Training Center
Oct 08 - 11, 8:00 AM

F&I Training: SmartDealer University
Dublin, OH Training Center
Oct 15 - 19, 8:00 AM

Achieving F&I Excellence with Ron Reahard
Scottsdale, AZ
Oct 16 - 19, 8:00 AM - Click here to register!

Sales Training: SmartDealer University
Dublin, OH Training Center
Nov 05 - 08, 8:00 AM

F&I Training: SmartDealer University
Oklahoma City, OK Training Center
Nov 12 - 16, 8:00 AM

Achieving F&I Excellence with Ron Reahard
Scottsdale, AZ
Nov 13 - 16, 8:00 AM - Click here to register!

So Here's the Deal!

Ron Reahard created a Q&A video segment called "So Here's the Deal". Ron answers important questions submitted by F&I professionals.

So Here's the Deal Video Series

Confused over laws & regulations?

Our team of regulatory experts are ready to answers questions for industry members. Have questions?

Ask our Best Practices experts!

It's Good Business

Improve employee satisfaction, reduce costly turnover, make employees more productive, increase profit, and minimize risk!.
This kind of improvement only comes with a structured training program designed by committed F&I training experts.

They'll learn to sell more effectively by understanding the product benefits and gearing their presentations to the customer in front of them.

One Dealership at a time ... We will get you the profit you need!